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ABS Develops Entrepreneur Magazine's What If? for Entrepreneur Media, Inc.

FARGO, ND - October 15, 1999 - Atlas Business Solutions, Inc. (ABS) announced today that Entrepreneur Media, Inc. (Irvine, CA), publishers of Entrepreneur and Business Start-Ups magazines, released Entrepreneur Magazine's What If? - the quick and easy solution for small business financial forecasting. ABS developed What If? and has licensed the software to Entrepreneur Media. What If? gives entrepreneurs the power to:

  • Evaluate new business ideas and strategies quickly and thoroughly
  • Project business financial outcomes before investing valuable resources
  • Avoid costly mistakes and oversights
  • Produce professional, easy-to-read reports and charts
  • Communicate ideas clearly to potential investors

"Financial forecasting is one of the most difficult challenges entrepreneurs face," said Entrepreneur's vice president of product development Susan Stone Russell. "Frequently, they don't have the time or expertise to do it themselves, nor the budget to hire expensive consultants to do it for them. What If? was developed to accomplish two goals. First, we wanted to give start-up entrepreneurs an affordable tool for evaluating the financial viability of new business ideas. Second, we wanted to give current business owners the means to explore new strategies for growth and expansion."

What If? breaks the financial forecasting process down into four manageable sections: General, Sales, Expenses, and Launch. Users simply answer a series of questions in the General and Launch sections, then enter their forecasts into the Sales and Expenses sections. The software comes complete with easy-to-understand onscreen instructions and context sensitive help provides expert advice, tips, hints, and other vital information so users can complete each section quickly and with confidence.

"The great thing about this software," said Entrepreneur Magazine editorial director Rieva Lesonsky, "is that business owners can run 'what if' scenarios to see how different strategies will affect their bottom line, before they try to implement them."

How to get What If?

What If? for Windows 95/98/NT is available directly from Entrepreneur Media at 1-800-421-2300 or from leading resellers coast-to-coast. What If? can also be ordered online at Entrepreneur magazine's website at

About Entrepreneur Media, Inc.

For over 20 years, Entrepreneur Media, Inc. has been helping small business entrepreneurs start, run, and grow their businesses through their flagship magazines Entrepreneur and Business Start-Ups, as well as their complete line of step-by-step Business Start-Up Guides.

About ABS

Atlas Business Solutions, Inc. (ABS) is a leading provider of easy-to-learn, easy-to-use, and affordable business software. Since 1991, ABS has helped customers directly reduce costs, save time and streamline business processes by providing employee scheduling software, human resource software, appointment scheduling software, and business plan software. ABS was named one of Software Magazine's Top 500 Software Companies in 2004, 2005, 2006, 2007 and again in 2010. ABS software titles include: Client Appointment Manager, Customer Appointment Manager®, HR Document Maker, Patient Appointment Manager, ScheduleAnywhere®, ScheduleBase®, Staff Files®, Ultimate Business Planner®, Ultimate Financial Forecaster®, and Visual Staff Scheduler® Pro.

Customer Appointment Manager, ScheduleAnywhere, Staff Files, Ultimate Business Planner, Ultimate Financial Forecaster, and Visual Staff Scheduler are reigstered trademarks of Atlas Business Solutions, Inc. All other trademarks and registered trademarks are the property of their respective owners.